Contact Us

The Proven Playbook for Building a Global Company 

Global Class provides you with the blueprint to grow your company's valuation through global expansion. 


"Global Class is a call to action for businesses and their leaders to embrace a new approach when growing internationally... it provides a comprehensive playbook for how to navigate the challenges of going global."

Financial Times (fDi Intelligence)  


How the Book Helps You Succeed 

THE Global Growth Playbook

From market entry to international growth, Global Class introduces a comprehensive tool kit of practical frameworks, providing a blueprint for how to build and manage a global business 

Localize the Right Way

Avoid common mistakes that lead companies to waste time and money on expansion. Utilize the formula that gives you the right launch strategies, helping you reach international Product-Market Fit faster

The Pathway to Global Scale

Don't just succeed in the next market you enter. Create the right sequence of markets and a clear strategy to get there, rapidly scaling your expansion initiatives and effectively managing your team at global scale

The playbook for a new era of global business.

Global Class is the playbook that teaches you how to build global teams, manage a diverse international footprint and balance cultural differences to scale globally by focusing locally. Through case studies and insights from over 250 of the world‚Äôs fastest-growing companies, Aaron McDaniel and Klaus Wehage illuminate what this new class of global businesses (‚ÄúGlobal Class Companies‚ÄĚ) do to succeed, who are the catalysts of their growth, and how they do it. From market entry to global growth, Global Class introduces a comprehensive toolkit of practical frameworks that provide a blueprint for how to build and manage a global business.¬†

Whether your company is just starting its global growth journey or already has an established international footprint or you are a globally-minded professional looking to build an international career, Global Class is the essential playbook for reaching global scale for businesses of all sizes and stages.

Get your copy of Global Class today.

A Perfect Book for Global Leaders

Global Class enables your company to:

  • OVERCOME CHALLENGES¬†with your international expansion initiatives

  • GET CLARITY into the right approach to global growth, based on best practices of hundreds of top global companies

  • ALIGN YOUR TEAM around a cohesive methodology to guide your¬†strategies in new markets

  • NURTURE TOP TALENT¬†to be the catalysts for your success global growth

  • THRIVE AT GLOBAL SCALE with the formula to successful operate a global business


Featuring real-life case studies, strategic tools and inspirational stories, Global Class offers a proactive approach to:

  • Avoid the top 10 mistakes that make most global expansion initiatives fail

  • Manage the need to localize your business while controlling the complexity this creates

  • Hire and nurture top talent to become catalysts behind effective international scaling

  • Balance the differences between local and company cultures

  • Build the structures to support innovation across a global footprint

  • Enable rapid scaling through a global layer on lean/agile

Don’t Just Take Our Word For It, Ask Troy

Learn how an expansion executive with 15+ Years of experience benefited from Global Class

Liquid error: Nil location provided. Can't build URI.

The Global Class Mindset, Adopted Worldwide

Global Class has become an international phenomenon, with companies across the globe adopting its methodologies. The book has been published throughout the Americas and APAC, with more language translations coming soon.

Our 1st international launch of Global Class (South Korea)

Launching Global Class in Vietnam

Want to Buy a Bulk Purchase? Contact Us.

For corporate clients, we can ship the bulk purchases to your company address. Any special requests please leave additional notes when filling out the detailed form. 

We won't send spam. Unsubscribe at any time.