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Making Global a Shared Experience


"if you seek first to learn and understand, nothing will ever be foreign."

‚ÄĒ¬†Authors and Founders of Global Class¬†

Our Story

The Global Class Company grew out of research done for the Wall Street Journal bestselling book Global Class. Having led growth initiatives and supported 100s of companies entering new international markets, Aaron and Klaus identified key mistakes that consistently led to the failure of global growth initiatives.

To avoid these pitfalls, the Global Class team built proprietary frameworks and methodologies to help companies navigate each step of the global expansion process including:

> Global Growth Opportunity Matrix - driving companies to create a pathway to global scale
> Global Capability Score - identifying leadership misalignment, and highlighting key recommendations for achieving global scale
> Localization Premium¬ģ Analysis tool¬†- guiding teams through the localization process to capture more market share in new markets

Rooted in practical global experience and academic principles taught at UC Berkeley's Haas School of Business, the Global Class team is actively implementing best-in-class international expansion methodology at the world's fastest-growing companies to help leaders scale with less friction, more clarity, and higher returns.

Our Principles

A Strategic Partner

The Global Class team serves as expansion "co-pilots" for our clients. Bridging the gap between strategy development and implementation, we share our expertise to help you stay on the most direct path to reaching global scale. We break down silos, foster cross-functional alignment, and provide leadership teams with visibility into global growth initiatives. 

With a Collaborative Approach

Effective global expansion doesn't happen in a vacuum. It requires input and support across every department. We rally cross-functional teams to take synchronized action, providing the structure and playbook that enables our clients to drive strategic initiatives and make effective decisions, turning global aspirations into global scale.  

Centered on Agile Principles

By leveraging agile principles and tools specifically built for the global context, we enable teams to take a more iterative approach to international expansion, increasing the probability of finding product-market fit and achieving scale in many local markets - all while managing the complexity that comes with operating globally.

Delivering Bottom Line Value

Our client engagements are focused on delivering impact. We help you and your executive team overcome your unique challenges and achieve your stated objectives according to your timeline. This all leads to faster time-to-market, rapid scaling and an increased ROI of your global growth initiatives.

Management Team


Global Advisory Network

Abe Smith Zoom global expansion leader
Dawm Sharifan Slack global expansion leader
Elise Rubin Google global expansion leader
Scott Coleman Pinterest global expansion leader
Troy Malone Evernote global expansion leader
Muhammed Yildirim Talabat global expansion leader
Christina Lee Chegg global expansion leader
Jan van Casteren Flexport global expansion leader
Diana Albano Globalization Partners global expansion leader
Jivko Bojinov global expansion leader
Stan Lewandowski Pillsbury Law global expansion leader
Sankar Venkatraman LinkedIn global expansion leader
Jimmy Ku Flutter Wave global expansion leader
Ankit Gupta Gojek global expansion leader
Bruce Wells Medallia global expansion leader

Our Global Partner Network

Accelerate your company's international growth by tapping into our expert partner network. Global Class collaborates with top service providers that give you clarity and solve issues related to everything from team building and market research, to translations and regulations, to operations and beyond. Avoid common pitfalls by getting insights and solutions from global experts.

Ready to talk?

We work with ambitious leaders who are committed to challenging the status quo and being a catalyst for their company's global growth. Let's achieve extraordinary outcomes together.

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